Peters Ice Cream

Full flavour experience

Screenshot of the Peters website homepage

Overview

Adrenalin partnered with Peters Ice Cream to deliver an exceptional mobile-first user experience across their digital assets. The rich, vibrant visuals seamlessly hero the iconic Australian ice cream brands, all housed under the equally iconic Peters Ice Cream parent brand. We delivered a new category-defining digital platform for an iconic Australian ice-cream brand, built on a foundation of extensive engagement with customers and brought to life through simple, but impactful aesthetic design.

What we did

User research
Customer journey mapping
Prototyping & MVP
Web & mobile design
Data & analytics
Enterprise website development

180%

Increase in organic acquisition targets

ROI

Exceeded for Peters Ice Cream

Mobile

Optimised Interface

Interface design that packs-a-punch

With the goal of delivering an industry-defining creative solution, we leveraged a vibrant colour palette across the website to create true visual differentiation. The project was built on a foundation of best-practice UX and aesthetic design with a fanatical focus on the principles of design thinking to ensure customer-centricity.

Scalable solution using a robust & efficient CMS

The new Peters Ice Cream website is built using a scalable and feature-rich content management solution. A customisable template model allows for flexibility and the improved user interface provides greater digital autonomy for the Peters Ice Cream team. Our deep technical expertise was utilised to create a seamless online experience, whilst delivering scalable efficiencies for growth.

Best in class creative

Adrenalin produced a design for Peters Ice Cream which not only provides consistency with the parent brand palette but also compliments the diverse colours and design styles of the individual brands. The design incorporated a clean, aesthetic to facilitate a seamless and engaging browsing experience across mobile, tablet and desktop devices.

Intuitive navigation and immersive storytelling

A simplified, mobile-optimised navigation structure allows for intuitive journeys across the new website. The Peters Ice Cream story - which has been part of the Australian experience since 1907 – is brought to life on the new site through a historical lens and imaginative interpretation of the iconic brands.