Overview
The Rocks is one of Sydney’s most treasured cultural icons. The precinct, with traditional custodians being the Gadigal people of the Eora Nation, was Sydney’s first settled social village and is today a place where people come together to eat, drink and socialise. The Rocks holds a special place in the nation’s psyche as one of Sydney’s most-loved precincts, famous for its enduring originality. With a clearly defined objective - to deliver an improved customer experience for across all digital channels for The Rocks and more effectively drive footfall and sales to the precinct the NSW Government engaged Adrenalin to deliver a futureproof, engaging and mobile-optimised digital experience.
What we did
- Digital product strategy
- User research
- Customer journey mapping
- Prototyping & MVP
- Web & mobile design
- Data & analytics
- Enterprise website development
- Digital transformation
Winner
Gold Award W3 Awards “Best Cultural Website”
200%
Growth in Organic Acquisition
Winner
Global "Site of the Year" Kentico
Stunning aesthetics
Taking visual cues from the historic area, the website design reflects the imperfect historic features e.g. off-set components are reminiscent of the cobblestone roads, sandstone architecture and terraces. Married with contrasting typefaces - muted palettes paired with a bright yellow and mix of sharp and rounded elements - the site delivers a truly unique user experience.
Data-driven design
Adrenalin’s Data & CX-led approach involved extensive quantitative and qualitative research including in-field research and user testing against early-stage prototypes and wireframes with local and international visitors. Analysis included audience segmentation, customer journey mapping and persona creation. Extensive in-depth-interviews were completed to help address journey friction-points and shape better design patterns to increase utility.
Digital Transformation
Adrenalin delivered a digital transformation built on the foundation of a feature-rich and customer-centric mobile platform which would seamlessly showcase the complex historical features of the area, adhere to the brand’s unique tone of voice, improve the overall customer user experience and drive traffic and sales in the precinct. The platform delivers an impeccable information architecture and truly represents a future-proofed, cutting edge mobile experience that resonates with customers, proven by the incredible commercial results achieved since launch for The Rocks brand.
Partner with us
We’d love to learn more about your digital project and see how we can help you
Contact Adrenalin