Overview
In an increasingly competitive market – where user centricity, convenience and technical innovation drive adoption and loyalty amongst consumers – Hungry Jack’s identified the need to deliver an industry-defining mobile experience for customers. Adrenalin helped execute an epic digital transformation project across the entire business, impacting every customer touch-point including online ordering, personalisation, gamification, loyalty and CRM.
What we did
- Customer research
- Rapid prototyping
- Experience design
- CRM integration
- eCommerce
- Mobile App Build
- Responsive website build
- Middlewear Build
- Data analysis
No 1
Downloaded App in QSR Industry
4.6
Star App Rating
#1
Winner "Best in Show" Mobile App, w3 Awards
Deep Engagement
To encourage loyalty and keep customers returning to the app and stores, seamless UX, engaging design, and functional features that delivered the user tangible benefits were paramount – this was achieved in the form of easy ordering, fast payments, simple voucher redemption and engaging gamification. We took a fanatical focus to UX optimisation, with extensive customer research, to ensure that the platform was user-friendly and intuitive, making it easy for users to navigate and instantly find what they were looking for.
Seamless Customer Experience
From intuitive user on-boarding and gesture-based navigation to geo-location search for ordering and distance limited pre-ordering (to ensure hot, fresh food on collection), the app has been built with the customer experience first and foremost. This has resulted in a seamless and convenient experience for customers, reducing the barriers to ordering and increasing customer satisfaction.
Boosting repeat Visitation through Gamification
To drive engagement and keep customers returning to the app and stores, it was essential to provide a seamless UX, engaging design and functional features that delivered tangible benefits to users. This was achieved through a variety of strategies such as easy ordering processes, fast and secure payment options, simple voucher redemption and engaging gamification elements. By incorporating gamification features, such as the Shake 'n' Win rewards game, users are kept engaged and motivated to continue using the app and visiting the restaurants regularly. This feature allowed users to shake their phones for a chance to win discounts, prizes, and exclusive offers, making the experience more interactive and rewarding. As a result, user retention rates increased and customer loyalty was significantly boosted.
Building Customer Loyalty
Smart use of data and personalisation for customers involves recognising individual preferences, such as favorite orders, offering birthday discounts to celebrate their special day, providing loyalty rewards to appreciate their continued patronage and ensuring allergy awareness to cater to their dietary needs. This tailored approach enhances customer satisfaction and fosters stronger customer relationships.
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