Overview
The Audi Finance website delivers a premium, fresh and innovative car finance service utilising forward-thinking web design that works seamlessly across mobile and desktop to deliver a rich and engaging customer experience. The project commenced with an extensive scoping and discovery process which encapsulated the needs of various key stakeholders. An extensive research phase was incorporated to better understand end-users such as car buyers, car owners and those looking to upgrade their vehicle in the near future. Adrenalin was able to capture these various objectives to deliver a digital strategy for the Audi Finance brand to exceed project goals and objectives with incredible results.
What we did
- User research
- Prototyping & MVP
- Web & mobile design
- Marketing automation
- Enterprise website development
- Data & analytics strategy
+42%
Increase in Finance Enquiries
Eclipsed
Insurance Contract Target KPIs
Winner
Top 10 Global Kentico Site
Feature-rich experience
The Audi Finance website delivers is a premium, fresh and innovative car finance service utilising forward-thinking web design that works seamlessly across mobile and desktop to deliver a rich and engaging customer experience. The site offers a variety of features to educate users on the various finance options that are available in the automotive industry. To assist with the process of education, the website also offers a Discovery Centre filled with information rich and SEO optimised articles for the customer based on their current buying stage.
Interactive Financial Calculator
Audi Finance Australia has offered, for the first time, an online calculator allowing consumers to find vehicles that best suit their budget (based on their monthly repayment budget) or alternatively be able to calculate the cost repayment cost per month based on their selected model and variant of interest. These calculator tools use a combination of Ajax and JavaScript for all page interactions to ensure there are no page refreshes when users are adding cars or updating finance details allowing users to select one or many vehicles and view the repayments details for their selected cars.
Dealership conversions
With the key objectives being consumer education, lead generation, and ultimately traffic through to the dealerships, Adrenalin’s challenge was to deliver a site that was both modern and sexy with a focus on delivering results on these key metrics. Using responsive designs coupled with best practice UX methodologies, the solution delivers a seamless user experience based on intuitive navigation and usability. Adrenalin developed the website on the Kentico platform that leveraged the CMS’s core features and functionality allows for best practices on website updates, maintenance and future scalability.
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