Screen NSW
Delivering a world-class engagement platform for Screen NSW
Overview
Screen NSW champions creative innovation and economic sustainability for content creators and digital storytellers. The NSW Government agency's mission is to maintain the profile of New South Wales as Australia's leading film friendly destination and attract significant international film, VFX and gaming investment. Adrenalin was engaged by Screen NSW to spearhead the transformative journey of enhancing its digital presence through a new enterprise website and digital experience. The redesigned website clearly communicates Screen NSW's innovation through a contemporary and sleek design with intuitive navigation and user-friendly features. The new platform serves as a primary gateway for filmmakers, post-VFX and gaming industry stakeholders to seamlessly access resources and opportunities, whilst positioning NSW as a global industry leader & film friendly destination.
What we did
- Digital strategy
- User research
- Rapid prototyping
- Usability testing
- Responsive website build
- API Integration
+30%
Increase in funding applications
+42%
Increase in user engagement reduction in phone enquiries
3
3 month site build
Redefining the filmmaking digital experience
Through meticulous research, innovative thinking, rigorous testing and rapid iteration, the new Screen NSW information structure and navigation design offer a seamless experience for diverse audiences within the filmmaking industry to access information and discover opportunities with ease, such as available funding, filming locations and key contacts. It is the ultimate resource hub, empowering filmmakers and stakeholders to navigate the industry landscape.

Achieving the perfect visual mix
Screen NSW's new website design emphasises an aesthetic balance between functionality and visual appeal. Utilising a minimalist design philosophy, the site employs clean lines, ample white space, and high-quality imagery to captivate users without detracting from the essential information. The colour palette, inspired by the diverse and vibrant culture of New South Wales, enhances user engagement by providing a visually cohesive experience. By carefully curating the visual elements, the platform not only captures the essence of NSW's creative industry but also ensures a compelling and immersive digital journey.

Story telling
Our approach to storytelling ensures that every aspect of the Screen NSW website reflects its core values and mission. The platform highlights the stories of local and international filmmakers, showcases successful projects, and underscores the region's vibrant film culture. By leveraging high-quality visuals, compelling narratives, and interactive features, the website celebrates the creativity and achievements of the filmmaking community. This not only fosters a deeper connection with the audience but also promotes NSW as a premier destination for film and digital production.




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