Extensive research was undertaken with HCPs, including a series of in-depth-interviews with GPs and Nurses. These sessions were instrumental in uncovering the unique needs and decision-making factors that HCPs encounter throughout the vaccination information cycle. To anchor our design in the real-world context of HCPs, we engaged in user-centered design practices. This included developing detailed personas representing the varied facets of the HCP target segment, constructing experience maps to visualize their interactions with vaccine information, and plotting customer journey maps to highlight key touchpoints. 

The architecture of persuasion was a critical component of our design philosophy. We adopted a relentless user-centred approach to ensure that the platform's structure naturally guided users through the most relevant and critical content. To validate our design decisions and optimize the layout of information, we ran a comprehensive multivariate testing campaign on our initial wireframes. This rigorous testing was not limited to informational content but extended to transactional processes for those engaged in vaccine advocacy and funding. Through these exhaustive efforts, we ensured that our digital platform met the high standards of usability and effectiveness demanded by the fast-paced, precision-oriented field of healthcare. 

Vaxiplace has a range of interactive tools and resources to support HCPs during vaccine and immunisation-related consultations. On-demand tools include free e-learning modules, interactive travel & outbreak maps detailing real-time vaccine preventable disease outbreaks from around the world, Videos & podcasts from Key Opinion Leaders, Vaccine stock information and Vaccine dosing and product information. The platform has been a huge success for Sanofi and seen a significant uptake and engagement amongst Australian GPs, Nurses and Pharmacists.