Overview
Chatime, one of the leading global bubble tea brands, sought to enhance its digital footprint and provide customers with a seamless online ordering experience. Chatme needed to deliver a unified, user-centric eCommerce platform that would streamline operations, amplify brand messaging and foster customer loyalty across multiple countries. Chatime partnered with Adrenalin to design and develop a state-of-the-art eCommerce website that would elevate the brand and deliver a transformative eCommerce solution across multiple international markets. Chatime's digital transformation exemplifies the power of a strategic, user-centric approach to eCommerce. By addressing pain points, amplifying brand strengths and embracing scalability, we empowered Chatime to not only meet but exceed its business objectives.
What we did
- Customer research
- Rapid prototyping
- Experience design
- CMS integration
- eCommerce
- Mobile app build
- Responsive website build
- Data analysis
CRO
Massive Uplift
3
3 Month Platform Build
Loyalty
Growth Powered
User-Centric Design
We created an intuitive, visually appealing interface that optimises the customer journey. The design process included wireframing, prototyping and extensive testing to ensure a smooth, enjoyable user experience.
We developed a visually stunning interface that guides customers effortlessly through the ordering process. A mobile-first approach ensured a seamless experience across all devices and a simplified navigation with clear call-to-actions allows for simplified ordering.
Brand Immersion
We infused the website with Chatime's vibrant personality, leveraging eye-catching visuals, interactive elements, and compelling storytelling to showcase brand partnerships and franchise opportunities.
Omnichannel eCommerce Integration
We developed a unified eCommerce platform that integrated seamlessly with Chatime's in-store point-of-sale system, enabling a seamless customer experience across online and offline channels. The platform also supported various payment options, including mobile wallets and in-app payments, to cater to diverse customer preferences.
Platform Consolidation
Chatime's existing online presence was fragmented, with multiple outdated platforms that lacked integration and consistency. We migrated all online functionalities onto a unified, robust eCommerce platform, ensuring seamless integration and centralised CMS, Online Ordering, POS and Loyalty Management.
We implemented a cloud-based infrastructure that could easily adapt to increased traffic and future expansion.
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