Overview
The NSW Government partnered with Adrenalin to develop a digital platform designed to support and enhance the state's thriving going-out economy. The result is Neon Marketplace—an innovative B2B platform that connects businesses, fosters collaboration and drives commercial growth across New South Wales. More than just a marketplace, Neon Marketplace is a purpose-built digital solution that enables NSW businesses, particularly those in hospitality, entertainment and retail, to connect with local enterprises, form strategic partnerships and strengthen their networks. The platform helps businesses expand their reach, collaborate more effectively and contribute to the broader development of the NSW economy.
What we did
- Customer research
- Experience design
- Content strategy
- CMS integration
- Responsive website build
- Data analysis
+440%
Business Growth Post-Launch
AA
WCAG Accessibility
3-Month
Build to Launch
First impressions with impact
Neon Marketplace’s bold and dynamic visuals create an engaging environment that invites exploration and discovery. To bring the platform to life, we employed a human-centred design approach, underpinned by extensive research into global B2B marketplaces. In-depth consultations with local businesses and District Coordinators ensured the platform was meticulously designed to meet the unique needs of NSW’s business ecosystem. The result is a seamless, visually compelling and highly functional experience across both mobile and desktop.
Opportunities: driving real collaboration
The Opportunities functionality is the core of Neon Marketplace, fostering B2B collaboration and commercial growth by showcasing opportunities, events, and initiatives within NSW’s Districts. Here, businesses can discover partnership opportunities and engage with initiatives that align with their strategic goals—from District-focused activations to collaborative events. Whether you are a supplier looking to expand their reach or a venue seeking promotional support, the Opportunities section empowers NSW businesses to build valuable connections, drive growth, and make a meaningful impact within their targeted Districts.
Growing business networks
We envisioned the Business Directory as a comprehensive resource connecting NSW’s enterprises, making it easy for the night-time economy businesses to find and engage with local counterparts. As the directory expands, it will become an essential tool for businesses looking to discover new partners, suppliers or service providers across the state. This feature empowers users to build meaningful connections and fosters a thriving, interconnected business community throughout NSW.
Crafting a platform for the future
Neon Marketplace marks a bold step forward in supporting NSW’s going-out economy. At Adrenalin, we take pride in delivering a digital solution designed to drive business success and local economic growth. By uniting enterprises within a purpose-driven ecosystem, the platform unlocks new opportunities, strengthens community connections and contributes to the vibrancy of the New South Wales economy.
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