Overview
Sanofi engaged Adrenalin to develop Vaccine Hub - a comprehensive vaccine health resource that provides accurate and up-to-date information about vaccines and related health advice. By increasing awareness about the importance of vaccination, the platform has played a crucial role in enhancing vaccine uptake rates. Vaccine Hub stands as a testament to Adrenalin’s expertise in delivering impactful digital solutions that address critical public health needs. By combining user-centric design, robust technology, accurate content, and stringent compliance, Adrenalin created a platform that not only informs but also empowers the public to make informed decisions about their health. The success of Vaccine Hub underscores the importance of digital innovation in driving positive health outcomes and demonstrates Adrenalin’s commitment to excellence in digital product development.
What we did
- Digital product strategy
- User research
- Customer journey mapping
- Prototyping & MVP
- Web & Mobile design
- Data & Analytics
- Website & Mobile development
- Digital transformation
1
NO. 1 Vaccine Resource
+ 340%
Growth in Leads
4
4-month Project Build
User-Centred Design
The success of Vaccine Hub is rooted in its user-centred design. Adrenalin initiated the project with extensive user research to understand the target audience's needs and concerns. This research involved developing detailed user personas and journey maps, which guided the design process. The result was an intuitive, easy-to-navigate interface that provided seamless access to critical vaccine information. Every design decision was made with the user in mind, ensuring that finding relevant information was straightforward and stress-free. The platform's design reduced cognitive load, thereby enhancing the overall user experience.
Content Strategy
A robust content strategy was essential for Vaccine Hub. Adrenalin collaborated closely with Sanofi and HCP’s to ensure that all information provided on the platform was accurate and up-to-date. The content was structured to be easily digestible, with clear headings, bullet points and visual aids to facilitate understanding. This strategic approach to content ensured that Vaccine Hub could meet its objective of being a trusted and authoritative source of vaccine information.
Technology and Development
The technological backbone of Vaccine Hub was built to handle high traffic volumes and ensure reliable performance. Adrenalin leveraged robust, scalable technology to support the platform's functionality, ensuring that it remained responsive and efficient during peak usage times. Adrenalin worked with Sanofi to create a detailed project tech roadmap including a scalable architecture, middleware, multiple API integrations and a robust QA/testing phase to ensure that the platform met all user needs and technical specifications.
Compliance and Accessibility
Adhering to strict compliance and accessibility standards was a non-negotiable aspect of Vaccine Hub's development. The platform was designed in line with the Australian Government’s web accessibility guidelines, ensuring inclusivity for all users, including those with disabilities. Rigorous testing was conducted to guarantee compatibility with screen readers and other assistive technologies. Furthermore, best-practice data privacy and security measures were implemented.
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