Overview
The goal was to design a platform that blends the heritage of the White Bay Power Station with modern digital experiences. By balancing historical storytelling with interactive elements, the platform aims to engage both local and international visitors, driving awareness and participation in community events. The ultimate vision is to create a dynamic experience that celebrates the site's rich history while fostering ongoing visitor engagement.
What we did
- Experience design
- Responsive web and mobile build
- Rapid prototyping
- CMS integration
- Data analysis
3
3 Months Rapid Build
60K+
Exceeded Visitation Targets
30x
First 3-Months Events Sell-out
User-Centric Strategy
We adopted a user-first approach to optimise the website for its diverse audience. Through comprehensive discovery workshops with the White Bay Power Station team, we gained deep insights into the client’s goals, audience expectations, and creative vision. The result is a platform that is not only informative but also highly engaging, enabling users to seamlessly explore the station’s history, upcoming events, and unique offerings.
Heritage-Driven Design
Inspired by the industrial legacy of White Bay Power Station, Adrenalin designed a site that marries functionality with storytelling. The layout features bold typography, vintage-inspired colour palettes, and dynamic visual elements to create an immersive historical journey.
Seamless navigation
An intuitive navigation system was engineered to make exploration effortless for all users. Whether searching for event details, uncovering historical information, or accessing visitor guides, the site’s structure guarantees a smooth and enjoyable experience. Clear pathways and a logical hierarchy ensure users can find what they need quickly and efficiently.
Mobile First Excellence
We designed the site with a responsive build at its core, recognising the growing reliance on mobile devices. With 79% of White Bay Power Station users accessing the platform via mobile, the site delivers a flawless experience across all devices. Every element has been carefully crafted to ensure optimised performance, quick loading times, and touch-friendly interactions, providing an exceptional user experience tailored to mobile-first audiences.
Partner with us
We’d love to learn more about your digital project and see how we can help you
Contact Adrenalin