Difference in benefits
At the heart of digital product design lies the objective of crafting user-centred designs that are intuitive, user-friendly, and efficient. By fulfilling these objectives, brands can improve user satisfaction and engagement, which can help them achieve their business objectives. As products are designed to meet users’ needs, digital product design can lead to increased sales, improved customer retention, and better brand loyalty.
Furthermore, digital product design provides brands with the means to bring products to market swiftly. By facilitating the rapid prototyping, testing, and refinement of designs, businesses can respond more rapidly to market demands, stay ahead of the competition, and secure a larger share of the market.
Digital product design also offers greater efficiency by streamlining workflows, reducing inefficiencies by automating tasks, and integrating different systems and technologies. The result is a reduction in costs and an increase in productivity.
Creative design is a powerful tool that can help your organisation build a strong brand identity that resonates with your target audience. This can lead to increased brand awareness and differentiation.
Moreover, creative design helps your business stand out from its competitors by creating unique and memorable visual identities that foster a distinct brand image. This has the potential to attract more customers and generate greater interest in your products or services.
Finally, creative design can help your organisation engage its customers and stakeholders by creating visually appealing and compelling designs that communicate your message effectively. By creating designs that resonate with your audience, you can foster a deeper connection with your customers, leading to increased loyalty and advocacy.
Difference in processes
The digital product design process is more technically oriented and focuses on functionality, while the creative design process focuses on aesthetics and communication.
Digital product design process:
Research: identifying the user groups and understanding their unique needs and wants.
Ideation: generating sketches of wireframes and information architecture to delineate the layout and functionality of the product.
Design: creating visual designs for the product, including creating a visual language, designing the user interface, and choosing colours and typography.
Prototype: building a prototype of the product, which can be a low-fidelity prototype for testing functionality or a high-fidelity prototype for testing the design.
Testing: conducting user testing to gather feedback to support designers in continually iterating the design to ensure optimal functionality and user satisfaction.
Creative design process:
Research: understanding the target audiences and their preferences.
Brainstorm: sketching creative concepts and mood boards, and creating style guides to guide the design process.
Design: creating designs using various artistic mediums such as graphic design, photography, and motion, and applying fundamentals such as colour, typography, imagery, and composition to ensure the desired aesthetic is achieved.
Review: presenting the design to stakeholders for feedback and incorporating their input into the final design.
Production: finalising the output for distribution.